Tulin Erdem joined New York University Stern School of Business as a Leonard N. Stern School Professor of Business and Professor of Marketing in July 2006.
Before joining Stern in 2006, Tulin Erdem has also been the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business, University of California at Berkeley, where she served also as the Associate Dean for Academic Affairs and the Marketing Group Chair, and the Ph.D. Director at the Haas School of Business.
Her research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals.
She has received best paper awards, as well major research grants, including two major National Science Foundation grants. She served as an AE at Marketing Science, Journal of Consumer Research and Quantitative Marketing and Economics. She was the editor-in-chief of the Journal of Marketing Research (2009-2012).
Tulin Erdem also served as the President of INFORMS Marketing Society (ISMS).
Tulin Erdem has a BA (Bogazici University) and MA in Economics and Ph.D. in Business Administration (University of Alberta. Major: marketing; Minors: economics, statistics).
Catch up on the latest and greatest in the world of International Turks
Turkish-German scientist Sahin's immunotherapy company BioNTech is teaming up with pharmaceutical giant Pfizer to develop and distribute a vaccine for Coronavirus (Covid-19).
With more than 20 years of experience in implementing planning, pricing and optimization solutions in global companies in U.S. and Europe, Denizeri made it to this year's Pro's to Know list.
Researcher at the University of Manchester, BP's ICAM Kathleen Lonsdale Research Fellow, materials chemist Ahu Dumanlı is awarded £1 million for research funds on bio-inspired functional materials.
Turkish-German Psychologist and Psychotraumatology expert Kızılhan reads from his new book 'Dilan' at E-Werk in Berlin, Germany. He is the Director of two Institutes in Germany and in Iraq.
Founder of DLD (Degisim Liderleri Dernegi), Turkish-American NGO leader Basol is touring the US, promoting her first book 'Kıvılcımlar', on the inspirational stories of young women at DLD.
Revered historian Mehmet Perincek is on a book tour in Russia and Azerbaijan, promoting his recent work ‘Secret Pages', a study that outlines 500 years of Turkish-Russian diplomacy.
Konya 8th High Criminal Court handed down a suspended 1 year 3 month prison sentence to Sultan Çoban for reposting photos on Facebook about civilians liberated from ISIS rule.
Acquitted from the seven-year saga of the baseless Gezi Park case, exilee actor Alabora tours Europe playing a theatrical adaptation of Nazım Hikmet’s ‘Memleketimden Insan Manzaraları’.
Associate professor at EPFL (Swiss Federal Institute of Technology), Altug works on the development of powerful, next-generation health diagnostic tools using nanoparticles and light.
Flying to more countries than any other airline, Turkish Airlines invites all world citizens to explore the planet, with a clip that features the global journeys of three Americans who flew outside the US for the first time with Turkish Airlines.
Citizens of Turkuaz Republic are globetrotters, praised for their ability to adjust to new circumstance, which they owe to their nomadic Turkic past.
With the internet age, many post their experience on Youtube, and we take great joy in enlisting them to help them connect, share and inspire!
Please visit our Community Pages and send us your video on your experience in the International Turkish Community. We look forward to publishing your experience!